Are you ready to take your business to the next level? Well you’ve certainly come to the right place. On today’s agenda, we’re going to talk about two powerful tools that can help you grow your business: online advertising and SEO. Now, I know what you’re thinking. “Ugh, can’t I just focus on making my product or service amazing and hope for the best?” Well, we’d hate to be the bearers of bad news, but the answer is not really… Like most things in life, if you want your business to grow, you need to put yourself out there! These days, relying solely on your product or service alone isn’t going to cut it unfortunately.
But don’t let this overwhelm you, let’s break down the basics!
First up, online advertising. You know those pesky pop-up ads that you try to close out of as quickly as possible? Yeah, those are online ads. And while they may be annoying, they’re also incredibly effective. With online advertising, you can target specific demographics and get your brand in front of the people who are most likely to buy from you. You can choose different platforms most suited your target audience, be it Facebook, Instagram or even Google search! It’s like having a (cost effective) personal army of salespeople working for you around the clock! So don’t be afraid to dip your toes into the world of online ads, or reach out to the big guns in the industry for a helping hand! It might just be the thing that helps your business take off!
But wait, there’s more! Have you ever heard of retargeting? It’s like that friend who keeps reminding you about that thing you wanted to do but never got around to. Retargeting is a form of online advertising that shows ads to people who have already visited your website or interacted with your brand. It’s like giving them a gentle nudge, saying “Hey, remember me? You were interested in my business, and I’m still here.” It can be a super effective way to convert potential customers into actual customers.
But online advertising is just the tip of the marketing iceberg. Enter SEO, (or search engine optimisation if you will). It sounds dramatic I know, but SEO can be likened to a form of wizardry that magically gets your website to show up at the top of search engine results. And trust us, you’re going to want to be amongst the top contenders – Think about it: when was the last time you scrolled past the first page of Google results? Yeah, me neither. In its simplest form, it’s like being crowned the king or queen of Google and by optimising your website for search engines, you’re essentially giving yourself a VIP pass to the top of the search results. And the best part? SEO is free. (That’s right, we said free).
Here’s the kicker though (Sorry) – Free doesn’t always lend itself to easy unfortunately and SEO isn’t a one-and-done type thing. It’s an ongoing process. SEO is seriously a stage 10 clinger, and requires constant attention. Be it banging out content, new keywords, fresh backlinks… it really is never ending, but that’s what it takes to get to the top! As a business owner though, let’s be real, who has time for that?
That’s where hiring an SEO specialist comes in. They can handle all the nitty-gritty details so you can focus on what you do best: running your business. If SEO is sounding a little crazy, (and trust us you aren’t alone!) leave it to the experts, as it really is their bread and butter. And here at Brisbane Digital we’re no stranger to SEO specialists – check out our list of top Brissy contenders here!
Now, I know all of this can sound overwhelming….it’s enough to make your head spin. But here’s the thing: you don’t have to do it all at once. Start with one thing, like online advertising, and see how it works for you. Then move on to SEO, and so on. And if you’re still feeling overwhelmed, don’t be afraid to reach out to a professional. There are plenty of experts out there who can help you navigate the wild and wacky world of digital marketing!
