Just when you think you’re finally up to speed with the 4-1-1 in the digi world, the industry does a good job of (very) quickly humbling you. Let’s face it… the internet never sleeps, and neither should your skills! With technology constantly advancing and new trends emerging at every corner, the marketing industry is situated smack-bang in the eye of an ‘adapt or die’ tornado, and you need to keep up if you want to avoid being left behind in digital dust!
One way to prepare yourself is to continually look for avenues to learn as the digital world continues to expand! The ego needs to be left at the door when it comes to marketing, and an open-minded approach to mastering skills definitely needs to be adopted. We’d hate to break it to you… but you don’t know everything! No one does.
Whether you’re a rookie learning the ropes, or have seen a couple of winters in marketing, upskilling ensures you’re equipped with the latest tools and strategies to drive success for your company and enhance your own professional growth. Having your finger on the pulse also helps digital marketers better understand new and emerging technologies, effectively use data and analytics, and improve their overall digital marketing strategies.
Keeping up can be overwhelming, and tech waits for no one unfortunately! Your best bet is taking full advantage of upskilling opportunities available to emerging marketers, and Brisbane certainly has become the hub for learning. If you’re not a Brissy local though, fear not, as in true digital form, most upskilling courses are fully virtual these days!
Now more than ever, it’s essential that one’s learning hat is firmly secured on their head. If you want to slay in the digital marketing world, then you’ll need to be up to speed with SEO, PPC advertising, social media marketing, content marketing, data analytics and reporting…(Just to name a few). Now, that’s not to say you need to be an expert in every field (as most professionals tend to specialise in only one component of these) but having a good grasp on these core areas will definitely hold you in good stead.
There are many institutions and organisations in Brisbane that will throw you a bone when looking to upskill, providing comprehensive digital marketing courses and certs, for anyone and everyone, no matter what stage of your career you find yourself in. Some noteworthy ones for first-timers in Brisbane include TAFE Queensland, The Digital Marketing Institute and The Interactive Advertising Bureau.
For those who have their foot in the marketing door already, there are also a number of digital marketing agencies and companies in Brisbane who offer in-house training programs for employees, so it’s definitely worth looking in your own backyard too!
And if you’re still stuck in an upskilling rut, there are some more avenues to consider! Some of the best upskilling opportunities also include participating in online courses and certifications (our faves being from Google Skillshop, Google Analytics and Hubspot Academy), joining virtual and IRL conferences and networking events, and (if times on your side) investing in University and College courses!
So if upskilling is on your to-do list (which it should be!) then take this as your sign to prioritise looking into it! They say knowledge is no burden to carry, and even a little bit of added learning can go a long way. It’s not something which should be overlooked.
The digital landscape is a constantly changing maze and if you don’t upskill, you’ll be left behind unfortunately. Investing in your future as a marketer, and keeping your skills sharp is essential – Because, in the digital world, change is the only constant!